The Smart Shop:
The Gift Shop for the Brain.

With over 80 Dilemma games, puzzles, building blocks, brain teasers, educational toys and souvenirs to choose from, our Smart Shop provides an opportunity to share the gift of illusions with everyone.

Whether you are looking for that perfect birthday gift, holiday present, or a small piece of memorabilia, the Smart Shop is your one-stop-shop for all things that fuse learning with illusions. We like to say it’s ‘edutational.